Walmart‘s payment integration could begin the next leg of crypto adoption allowing customers to spend their digital assets for real-world products.
Walmart, the retail giant‘s latest job posting has sent the crypto market abuzz as the firm is looking for a cryptocurrency product lead. The firm seeks a crypto expert who would drive the company’s customer needs and design products based on those needs. The official posting read,
“We are seeking a visionary leader who has a history of leading and scaling businesses. You will have a proven track record of building innovative solutions to customer problems by leveraging new technologies and customer insights.”
Source: Linkedin
The Walmart job posting comes just weeks after Amazons Bitcoin payment integration turned out to be fake. While it is not clear what exactly the retail giant has in mind about the new hiring, but the focus on product partnership and building customer demand-based crypto services could lead to Walmart accepting crypto payments beyond advertisements and gimmicks.
Would People be Able to Shop at Walmart With Crypto?
The Crypto payments option seems to be the first probable result of the new hiring. Walmart had earlier filed for a stable token during the same time frame as Facebook announced its Libra project. The retail payment demand for Bitcoin and cryptocurrencies has skyrocketed this season with several retail payment processing giants such as Paypal and Venmo dabbling into Bitcoin and crypto payments.
Paypal first allowed customers to buy, sell and hold a few cryptocurrencies within the payment ecosystem and later opened spending options at millions of its vendors. Similarly, Paypal owned Venmo also announced a crypto buying and selling option. Venmo also announced a crypto cashback program recently that would allow customers to convert their cashback into digital assets.
Walmart‘s payment integration could begin the next leg of crypto adoption allowing customers to spend their digital assets for real-world products. This could also trigger an adoption spree among retail giants. Walmart’s crypto payment integration would prove to be as big as Amazon news.
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