Ripple launches Liquidity Hub for enterprise clients with support for Bitcoin, Ethereum, and others

Global fintech giant Ripple announced that it has launched a new service called the Liquidity Hub.

According to a blog post published on Tuesday, Liquidity Hub is a groundbreaking new way for enterprises to easily and efficiently source digital assets from the broader crypto market.

Bringing cryptocurrency trading to enterprises

Ripples latest service was designed to help enterprises accelerate their shift into the cryptocurrency market. Liquidity Hub was designed as a turnkey solution for financial institutions that leverages smart order routing to source cryptocurrencies at optimized prices from market makers, exchanges, and OTC desks.

“We know full well the need for easy and efficient liquidity management. Crypto and financial institutions are embedded in our DNA. So, it makes perfect sense that as they prepare for a crypto-first world, our customers would want access to the same trusted one-stop-shop for buying, selling, and holding crypto assets that have powered our own extensive work with financial institutions,” said Ripple GM Asheesh Birla.

Birla noted that the same crypto sourcing technology employed in the Liquidity Hub has been in use in Ripples On-Demand Liquidity Product (ODL) for nearly two years.

The Liquidity Hub will launch in 2022 and will initially support Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Ethereum Classic (ETC), Bitcoin Cash (BCH), and XRP, with more digital assets to be added over time. In the future, the company also plans on adding functionalities such as staking and yield generating, but no specific date was given for their launch.

Coinme, the first licensed Bitcoin ATM company in the U.S., will be the first partner for the alpha version of the Liquidity Hub. The company will utilize the underlying technology platform of the Liquidity Hub for the thousands of ATMs it has across the country, with plans to unlock additional functionality as it becomes available.