Solana Labs Partners with Baxus & Iridia to Launch On-Chain Authentication for Spirits

San Francisco – Solana Labs' Bond platform is taking a bold step into the world of spirits with a new collaboration with Baxus and Iridia. Together, they're unveiling an innovative authentication system that fuses blockchain with molecular science to ensure the authenticity of premium spirits and combat counterfeiting in the global marketplace.

At the forefront of this breakthrough is a 20-year-old Kentucky bourbon by Oakley Spirits, the first product to feature the cutting-edge technology. The partnership introduces on-chain molecular authentication, where unique digital molecular signatures are embedded directly into each bottle.

Tokenized on the Solana blockchain, every bottle becomes a one-of-a-kind NFT, capturing vital details such as origin, age, and distillery, providing an unparalleled level of transparency and security.

“This technology connects a spirit's physical and digital identity, building trust and ensuring authenticity. Solanas blockchain offers the perfect foundation with its scalability and performance, making it an ideal platform for this revolutionary solution.”

Buck Watia, Head of Product at Iridia

The bourbon will make its debut at a special event in New York City on December 6, 2024. On December 17, 2024, the first 20 bottles will be available exclusively on Baxus, marking a key moment for both collectors and the spirits industry.

For Tal Tchwella, Head of Product at Solana Labs, the integration of Web3 in the spirits sector is about more than just security—its about fostering transparency and building trust. “This gives consumers confidence in what theyre buying, while also allowing brands to establish deeper connections with their customers,” he explained.

Molecular Tech Transforms Spirits Authentication

The collaboration also marks a game-changing moment for Baxus. CEO Tzvi Wiesel highlights how blockchain and molecular technology work together to protect consumers and distillers alike.

“This partnership is about empowering spirits producers to safeguard their brands while revolutionizing trust and transparency across the industry.”

Tzvi Wiesel, CEO of Baxus

Bond's Web3 loyalty platform enables brands from various industries to deepen customer engagement through on-chain features, offering more personalized and transparent experiences. By transforming transactions into lasting relationships, this technology is reshaping how brands connect with their audiences.

About Solana Labs

Solana Labs is a leading developer of Web3 projects, the creator of open-source software, and the innovator behind Solana Mobile, bringing blockchain technology to mobile devices. For more information, visit Solanalabs.com.

About Baxus

Baxus is a global marketplace dedicated to collectible spirits, using blockchain technology to provide secure trading for collectors and institutions. Visit Baxus.co.

About Iridia

Iridia is pioneering molecular technology to integrate Web3 data with physical products, offering unmatched security and authenticity. Learn more at Iridia.com.