Meta Urged to Adopt Bitcoin as Corporate Treasury Asset

A proposal urging Meta Platforms, Inc. to add Bitcoin to its corporate treasury has been submitted by Ethan Peck, an employee of The National Center for Public Policy Research. Representing his familys shares, Peck outlined the benefits of Bitcoin as a hedge against inflation and a high-performing financial asset. The proposal, supported by Tim Kotzman, CEO of Jubilee Royalty, follows similar initiatives targeting tech giants like Microsoft and Amazon, marking a growing trend toward institutional adoption of cryptocurrencies.

Why Bitcoin？ Inflation Hedge and Innovation Alignment

Peck‘s argument highlights the challenges Meta faces in holding large cash reserves and bonds amid rising inflation. He emphasized Bitcoin’s impressive performance, with a 124% rise in 2024 and a staggering 1,265% increase over the past five years, far outpacing traditional assets. “Adding Bitcoin aligns with Meta‘s innovative ethos,” Peck noted, referencing CEO Mark Zuckerberg’s symbolic naming of his goats “Bitcoin” and “Max” and Meta director Marc Andreessen‘s pro-crypto stance. Peck also pointed to institutional trends, such as BlackRock’s Bitcoin ETF success and corporate strategies like MicroStrategy‘s bold Bitcoin acquisitions. He urged Meta’s board to evaluate Bitcoins potential as a treasury asset to maintain its leadership in forward-thinking financial practices.

MicroStrategys Bitcoin Strategy

Meanwhile, MicroStrategy continues to dominate as the largest corporate Bitcoin holder. The company recently acquired 1,070 BTC for $101 million, bringing its total to 447,470 BTC, valued at $44.3 billion. With plans to raise $2 billion for further acquisitions, MicroStrategy underscores the growing appeal of Bitcoin as a corporate asset. Will Meta follow suit？