Trump Media Unveils Truth.Fi ETFs and SMAs, Expands Into Crypto Market

• TMTG is launching Truth. Fi ETFs and SMAs, focusing on U.S. energy, manufacturing, and Bitcoin investments.
• The company is collaborating with Charles Schwab and Yorkville Advisors to develop and manage its new investment products.
• World Liberty Financial holds $34.8M in crypto assets, including Tron (TRX), USDC, and Ethereum (ETH).

Trump Media and Technology Group (TMTG), the operator of Truth Social and Truth+, has announced its application to register trademarks for a series of exchange-traded funds (ETFs) and separately managed accounts (SMAs) under the new Truth. Fi brand. This initiative is part of TMTGs strategy to introduce investment products aligned with “America First” principles.

These investment vehicles are designed to focus on American manufacturing, energy independence, and Bitcoin-related strategies. The launch of Truth. Fi is a significant component of TMTGs financial services and fintech strategy, which includes an investment of up to $250 million to be custodied by Charles Schwab. This partnership aims to develop the SMAs and ensure proper management of the funds.

BREAKING: ????????President Trump's media company TMTG registers trademarks for TruthFi #Bitcoin ETF and SMA

— Crypto India (@CryptooIndia) February 6, 2025

Partnerships and Strategic Agreements

TMTG has partnered under an agreement for services and licensing with an affiliate of Yorkville Advisors. Pending necessary approvals, Yorkville will act as the Registered Investment Advisor for the new financial vehicles, leading product development and guiding them through the regulatory process. This partnership is expected to play a crucial role in constructing the products and ensuring compliance with financial regulations.

Devin Nunes, TMTG‘s CEO and Chairman, emphasized the company’s objective to provide investors with opportunities in American energy, manufacturing, and firms that offer alternatives to existing funds. He stated, “We aim to give investors a means to invest in American energy, manufacturing, and other firms that provide a competitive alternative to the woke funds and debunking problems that you find throughout the market.”

Nunes also highlighted the exploration of various strategies, including those related to Bitcoin, to align with America First principles.

World Liberty Financials Crypto Holdings

In related developments, World Liberty Financial, associated with President Donald Trump, has been active in the cryptocurrency space. According to Arkham Intelligence, the firm currently holds approximately $34.8 million in crypto assets. Its holdings include $15.1 million in USD Coin (USDC), $9.16 million in Tron (TRX), and $5 million in staked Ethereum (ETH).

These investments reflect the firms engagement with various digital assets and its strategy in the evolving crypto market.

These initiatives by TMTG and World Liberty Financial underscore a broader strategy to integrate financial services with technology, focusing on investment products that resonate with American-centric themes and the growing cryptocurrency market.