50% of female crypto investors eye long-term gains, survey reveals

Survey results showing female crypto investment habits.

The survey also looked at the investment pattern of the women, with most of them favouring assets with lesser risks. Bitcoin remained the most popular choice among the respondents, with 30% choosing it as their first point of contact when choosing assets to invest in. The figure is quite high compared to the men, where 24% of the respondents chose Bitcoin as their first investment.

Female crypto investors favor diverse portfolio

According to the CEO of crypto exchange Bitget, Gracy Chen, women prefer to build a diverse portfolio which enables them to hold on to their assets long-term. This way, they dont chase short gains as they focus on wealth creation. “This measured approach is exactly what the crypto ecosystem needs — investors who understand technological fundamentals and look beyond market noise,” Gracy Chen said.

Chen also cited a Charles Stanley study, noting that women adopt a ‘sit on their hands’ investment style, which means that they trade less frequently compared to men. “While men made 13 trades annually on average, women executed only 9. This patience and strategic thinking translates beautifully to crypto markets, where emotional reactions to volatility often lead to losses,” Chen added.

The reaction was also shared by the co-founder of liquidity platform Mansa, Nkiru Uwaje, who believes that the results of the survey show the glaring difference between men and women when it comes to investment psychology and strategy. “Women approach investing differently as part of a broader wealth-building strategy. When we invest in Bitcoin, we often consider its place within a diversified portfolio rather than viewing it in isolation,” she said.

She also noted that the investment strategy also depends on how they analyze the market, with most favoring a waiting-out style instead of selling during dumps. “Preference of holding may also lie in analyzing how investments may change. Instead of reactively selling during dips, female investors tend to observe how assets behave through market cycles,” she added.

Women are entering the crypto industry amid the challenges

While most women prefer to invest in Bitcoin, it is not due to their instinct to evade risks. According to the founder of INPUT Comms blockchain and tech-focused communications agency, Mary Pedler, this approach is due to their knack for thorough research and patience. “Many women Ive worked and communicated with do deep research before investing and seldom make FOMO-driven decisions,” she said.

The emergence of female crypto investors is a commendable feat in the crypto market, but the issue regarding education has been the main challenge for wider adoption among women. In the survey, over 81% noted that they lacked the required experience, with 24% noting that their biggest challenge is a lack of investment knowledge, while 41% mentioned financial constraints.

However, female crypto accounts on Bitpanda have grown steadily, with women who began their crypto investment journey in January 2024 already seeing an 8.1% rise in their investments in the period. According to Chen, about 26% of crypto holders are women. To solve the issue of inexperience, initiatives like the Woman in Ethereum Protocol (WiEP) have drummed up the need for more education and structured support for women who want to enter the crypto sector.

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