Airdrops and tap-to-earn apps fuel airdrop boom in CIS and Asia, survey shows

The data shows that gamified Telegram-based apps like Hamster Kombat (HMSTR), Notcoin (NOT), and Yescoin introduced millions to crypto with one-tap games that look nothing like traditional finance. Hamster Kombat, for example, in a moment passed 70 million users, while Notcoin added over 5 million followers in just one month. Its not clear, though, how many of those users are still using the apps.

Tap-to-earn mechanics will remain

MEXC points out that Telegram‘s popularity in the region isn’t random as high digital literacy and widespread Telegram use make it a natural fit. Although Telegram is walling off in-app mini-apps to the TON blockchain, Jin crypto.news that tap-to-earn games will likely “continue seeing widespread adoption.”

“While Telegrams integration with the TON blockchain can limit cross-chain mini-app development, it significantly strengthens the TON ecosystem and incentivizes developers to experiment and innovate within it. Interest in tap-to-earn mechanics will remain strong in emerging markets because of the capability to earn, withdraw, and interact with real assets.”

Tracy Jin

And its not just hype. These users are sticking around, at least more than before. The report shows that 76% of airdrop participants remain on the platform. Of those, 18% become regular traders, and 58% trade from time to time. Interestingly, the average daily volume among active airdrop-driven users is over $58,000, while some even reached as high as $31 million, per the report.

“Airdrops are a great entry point. They give users a chance to explore the exchange and get hands-on trading experience without putting their own funds at risk — making it perfect for beginners.”

Tracy Jin

Jin elaborated further, noting that for newcomers to crypto and those unfamiliar with exchanges, the space “might seem complicated at first.” However, once they arrive with their first tokens, they “quickly realize its all much simpler than expected,” she added.

The prize pools are also growing. MEXC says airdrop events have already handed out more than $13.5 million to nearly 470,000 participants as of April 20.

What about other regions

Southeast Asia and South Asia are still big hotspots though. Involvement rates are at 51% and 32%, respectively. These areas continue to face banking access issues, so crypto — and especially free token giveaways — offer an easier entry point, MEXC says.

The exchange notes that airdrops allow users to acquire digital assets “that can later be transferred or exchanged, offering an efficient and cost-effective solution for international transactions.”

Airdrop registrations vs banking access by region | Source: MEXC

Airdrops are even helping with remittances. In places like the Philippines and Pakistan, users can claim tokens and send value back home without dealing with expensive transfer services, though not all regions are catching the same wave.

For instance, Africa and Latin America — once thought of as airdrop havens — now show relatively low participation: just 12% and 16%, per the data. MEXC says this flips previous assumptions, noting that the findings challenge the idea that strong social engagement and crypto interest automatically lead to high airdrop involvement.