Major Company Announces Two Cryptocurrencies It Will Purchase for $100 Million

E-commerce platform operator Treasure Global has announced a $100 million digital asset treasury strategy to support its AI-powered consumer intelligence platform, which it plans to launch in the third quarter of 2025.

The newly announced strategy relies on two main sources of capital:

• $50 million provided under an existing equity financing agreement
• $50 million corporate commitment from a strategic investment partner

Treasure Global plans to invest these funds in blockchain-based assets such as Bitcoin (BTC), Ethereum (ETH) and regulated stablecoins in phases. The company said that its current funding opportunities have not yet been fully utilized and that it may file additional registration statements if necessary.

Treasure Global CEO Carlson Thow made the following statement on the subject:

“This treasury strategy is a deliberate step to align our capital deployment with infrastructure scalability and platform functionality. By integrating blockchain-based assets into our balance sheet structure and embedding real-time data intelligence into our consumer platform, we are developing a highly leveraged digital ecosystem for recurring revenues, margin expansion and long-term capital efficiency.”