Trump-Branded Crypto Chaos: Who’s Actually Running This Show?

A dispute has broken out between various Trump-affiliated crypto ventures after a website claiming to represent an “official” Trump crypto wallet surfaced online, triggering public denials from the Presidents family.

Unauthorized Wallet Claims Spark Backlash

As President Trump continues to deepen his involvement in the cryptocurrency sector, a new controversy has erupted over the unauthorized use of his name and brand to promote digital asset products.

On Tuesday, a promotional website appeared showcasing a muscular illustration of Donald Trump raising his fist, a logo previously associated with one of his cryptocurrency initiatives. The site declared itself as the official $TRUMP Wallet, inviting users to join a waitlist and promising services centered around Trump-branded cryptocurrencies.

The platform also claimed to be powered by Magic Eden, a notable cryptocurrency marketplace, and carried endorsements through a post from the X account, TrumpMeme, stating,

“The $TRUMP Wallet powered by @magiceden is coming soon. Join the $TRUMP community!”

Trumps Sons Deny Association

However, the announcement was swiftly denounced by Trumps sons. Donald Trump Jr. and Eric Trump took to X to categorically distance themselves and The Trump Organization from the wallet initiative. Trump Jr. claimed that the Trump Organization had zero involvement with the wallet product, while Eric Trump added,

“This project is not authorized by @Trump. @MagicEden I would be extremely careful using our name in a project that has not been approved and is unknown to anyone in our organization.”

Even Barron Trump weighed in, emphasizing the familys non-involvement.

Business Tensions Behind the Crypto Conflict

At the center of the confusion is a longstanding business rivalry involving Bill Zanker, a longtime associate of Donald Trump. Zanker‘s firm, Fight Fight Fight LLC, is behind the $TRUMP cryptocurrency, which operates independently from The Trump Organization’s crypto ventures, including World Liberty Financial and CIC Digital.

The wallet promotion appears to have been coordinated by Fight Fight Fight in collaboration with Magic Eden, bypassing the Trump family‘s own crypto operations. This internal rift reflects deeper tensions within Trump-branded crypto businesses, which collectively hold control over $TRUMP’s reserves, reportedly worth around $2 billion on paper.

Cryptos Reputation for Controversy

The incident highlights ongoing issues within the crypto sector, where brand misappropriation and unauthorised product launches are not uncommon. The clash between Magic Eden, Fight Fight Fight, and the Trump familys World Liberty Financial underscores the murky alliances and infighting typical of the industry.

Furthermore, it also underscores the increasingly chaotic landscape of Trump-branded crypto ventures, where competing factions, unofficial projects, and public disavowals have blurred the lines of legitimacy. The episode highlights how celebrity-linked tokens remain fertile ground for confusion, opportunism, and internal disputes.