Key Points:Treasury launch, $400 million target, TON price effects.Kingsway directs US market push.TON, other assets show no spillover effects. The TON
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TON Foundation and Kingsway Capital Target $400 Million TONCoin Treasury
The TON Foundation and Kingsway Capital are planning to raise $400 million for a TONCoin treasury using a PIPE structure, as reported on July 24.
This initiative underscores the increasing acceptance of cryptocurrencies as institutional-grade reserves, akin to MicroStrategys Bitcoin strategy, but market reactions remain minimal.
$400 Million Treasury Initiative to Enhance TONCoins Status
The TON Foundation and Kingsway Capital have announced plans to raise $400 million through a public treasury company, designed to bolster TONCoins institutional gravitas. This will be executed via a private investment in public equity (PIPE) structure.
The primary change involves TONCoins elevated position as a principal financial asset. By mimicking corporate treasury practices, the organizations aim to provide a new paradigm in crypto asset classification.
Our goal is to position TON as a leading institutional-grade reserve asset, similar to how companies like MicroStrategy view BTC. — Manuel Stotz, President of the TON Foundation, CoinCentral
Despite these steps, market reactions were muted. TONCoin held steady at $3.18, barely moving in price, and official channels such as financial authorities remained silent on the initiative.
Market Stability Amid Treasury Expansion and Regulatory Outlook
Did you know? MicroStrategy popularized using Bitcoin as a reserve asset, reflecting this strategy‘s potential impact on institutional adoption seen with TONCoin’s planned use as treasury holdings.
Currently, Toncoin (TON) trades at $3.09 with a market cap of approximately $7.63 billion, maintaining 0.20% market dominance. According to CoinMarketCap, its 24-hour trading volume dropped by 3.92%, amounting to $318.23 million. Pricing has fluctuated moderately, showing a 1.07% decrease in the last 24 hours and a 7.48% decrease over the week.
Toncoin(TON), daily chart, screenshot on CoinMarketCap at 05:56 UTC on July 25, 2025.
Coincu experts envision broader implications for these treasury efforts on financial landscapes, although current technological frameworks remain underexploited. The initiative may invite regulatory scrutiny or inspire further diversified asset holdings.
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