New Book Details The Leadership Model Revolutionizing Real Estate

FORBES BOOKS

NEW YORK (November 4, 2025)—by Rick Tollakson is now available on Amazon and at major booksellers. The book is published with Forbes Books, the exclusive business book publishing imprint of Forbes.

In , Rick Tollakson reveals the leadership principles that powered one of the Midwests most dynamic real estate transformations. As CEO of Hubbell Realty Company, Tollakson grew the business from seventy to over eight hundred associates while launching multiple new ventures and spearheading large-scale community projects known as “Extreme Builds.”

His book distills that experience into the “Eight to Great” framework—a leadership model rooted in passion, process improvement, calculated risk-taking, and a deep commitment to organizational culture. From fostering entrepreneurial thinking to building teams that go above and beyond, Tollakson shares lessons for leaders who want more than short-term gains.

By presenting real-world examples like multimillion-dollar developments and hands-on community impact work, encourages business leaders to embrace a mindset of strategic growth and lasting purpose. Readers will learn how to:

• Attract and empower passionate, high-performing teams.
• Lead with accuracy, speed, and intentionality.
• Align business goals with community impact.
• Develop a solution-focused culture that drives continuous improvement.
• Think beyond profit and build something that truly matters.

“I believe financial success will come if you focus on the bigger picture,” Tollakson said. “This includes the impact you‘re having on your communities and the culture you’re building. It might not make you the most money in the short term, but in the long run, you‘ll be more successful, and more importantly, you’ll feel good about the work you‘re doing. That’s what I‘ve learned over my career, and it’s something I hope others can take away from this story.”

Whether youre leading a large enterprise or a growing startup, this book is an essential guide for anyone ready to stop playing it safe and start thinking bigger.