Italys Digital Asset Boom: Crypto Users Double in Just Two Years

TL;DR

• Italy recorded a 103% increase in digital asset holders, reaching 1.4 million usersin two years.
• The total portfolio value reached nearly €2 billion, with an average balance of €1,400 per client.
• Young investors dominate adoption, as 64% are between 18 and 39 years old, confirming a decisive pro-crypto shift.

Interest in blockchainfinance expanded across the country and digital assets became part of everyday savings. Italys Digital Asset Boomshows how families and small firms integrate tokens into normal financial planning. The market now cooperates with banks and payment companies instead of remaining on the margins.

Figures presented by Deloitteduring the Voices platform detailed the acceleration. Paolo Gianturco explained that crypto clients increased 103%in the last two years and reached 1.4 million individuals and companies. Portfolios total about €2 billion, while the average account holds €1,400. Maria Fazio stressed that 64% of customers are between 18 and 39, and 37% are in the 18 to 29 group, proving that a digital generation drives participation.

Italys Digital Asset Boom And The New Financial Habits

The expansion came from real use cases. Stablecoins gained popularity for online payments, and independent professionals accepted tokens for design and tourism services. Mobile wallets simplified access, and community workshops taught security practices such as key storage and scam prevention. Universities in Milan and Bologna opened blockchain courses that helped students launch start-ups in gaming and remittances.

European regulation reduced doubts. The MiCA framework created common standardsfor custody and transparency, which encouraged banks to test partnerships with exchanges. Insurance groups explored tokenized products, and payment firms experimented with instant settlement. Entrepreneurs said that clearer rules improved confidenceand allowed long-term investment plans.

Providers Prepare For A Competitive Market

Supply followed demand. The number of Virtual Asset Service Providers grew 58% between 2023 and 2024and reached 166 operatorsregistered with the Organismo degli agenti e dei mediatori. Since 2025the industry has moved toward Crypto Asset Service Providersunder European supervision. Italy still awaits its first local CASP approval, yet 57 European firms already operatein the country. Germany hosts 13, the Netherlands 11, and France 9, creating strong cross-border competition.

Infrastructure remains a task. Payment rails need higher capacity, and custody platforms require better consumer protection. Fintech companies invested in compliance teams and regional support centers beyond major cities. Analysts expect these upgrades to attract corporate treasuries and medium-size enterprises during the next stage.