Ethereum News: Ethzilla Rebrands to Forum After Offloading Its ETH Holdings

ETHzillas exit highlights just how dangerous the bear market was for extremely overleveraged investors. However, it may also hint at a lack of long-term focus. After all, this was not the first time that ETHzilla has rebranded.

ETHzilla previously existed as a Biotech firm called 180 Life Sciences before the original rebranding.

Liquidations Make Ethereum News Headlines as ETH Price Bounces

ETHzilla may have just exited at the bottom of the latest bear market trend. At least, thats what some analysts think, especially now that the market is experiencing some bullish relief.

Ethereum crypto pulled off an impressive mid-week bounce. It rallied 11% on Monday and jumped back above $2,000 after bottoming out at $1,800 earlier in the week. However, this slight recovery was unexpected, with most investors having anticipated more downside. This also encouraged many traders to execute short positions.

Unsurprisingly, there was a surge in ETH short liquidations as the cryptocurrency experienced a bullish bounce on Wednesday. The number of shorts liquidated during the trading session surged to $208 million.

LINK Liquidation | Source: CoinGlass

In contrast, roughly $28 million worth of Ethereum longs were liquidated during the same session. This massive divergence between longs and short liquidations is quite common during sudden directional changes.

While this often happens when the market pivots, it may also be a short-term bounce before the trend reverts to the downside. Whether the slight upside could mark the start of a recovery phase will largely depend on whether it can attract sustained demand.

Institutional Demand Contributed to the Mid-Week ETH Price Bounce

ETH price bounced back courtesy of multiple factors. Some analysts believe that it may have had something to do with Jane Street being called out for suppressing the market. However, this could just be one of the bullish factors that lined up on Wednesday.

Perhaps one of the more notable reasons for the rally was the fact that institutional demand made a comeback. Ethereum ETFs reportedly acquired $157 million worth of ETH during Wednesdays market session.

The Ethereum ETF inflows may look like any other mundane buy from institutions. However, it turned out to be the biggest single-day purchase in ETH form this year.

In other words, Ethereum ETF inflows on Wednesday amounted to almost 85,000 ETH. This is the highest number of ETH that ETFs have purchased on a single day since the start of 2026.

Ethereum ETF Flows | Source: CoinGlass

In summary, there has been a fair share of negative Ethereum news so far this week. However, the tide might be shifting given that institutions are buying. However, some analysts might argue that they have seen this before.

ETH price might still be at risk of more downside as had been predicted earlier. However, it is also possible that this could be the start of a relief rally. Whether this will be the case depends heavily on whether the bulls can sustain the momentum.