Nestle Launches First NFTs in the Middle East & North Africa

WikiBit 2022-04-20 15:50

Nestle, a Swiss global food and beverage processing corporation, has released an unique limited batch of two non-fungible tokens (NFTs) named TRIX Globe to benefit a humanitarian cause in the Middle East and North Africa (MENA).

　　Nestle issued the NFTs on Opensea.io to honor the launch of the TRIX Breakfast Cereal brand in MENA, with bidding lasting from March 18 until May 13. The money will be donated to charity.

　　Cereal Partners Worldwide, Middle East & North Africa Business Executive Officer Emilien Mesquida stated:

　　“In line with our promise for ‘Better Lives’, we are proud to launch the first blockchain-based initiative in the region aimed towards a humanitarian cause with full proceeds of the TRIX NFTs auction going to the Emirates Red Crescent.”

　　Nestle hopes to become more innovative by adding NFTs into TRIX, a legacy breakfast cereal brand intended to 'bring the pleasure back into morning.'

　　According to Bahaa Boulmona, Brand Manager Cereal Partners Worldwide, Middle East & North Africa:

　　“We are excited to announce that TRIX® is the first and only breakfast cereal brand in the world to have launched its own NFT series - showcasing how daring and adaptable our brands are.”

　　Despite the fact that NFTs are relatively new in the crypto market, they continue to take the globe by storm, as evidenced by the significant trade volume and acceptance seen.

　　For example, market intelligence service IntoTheBlock recently reported that the total volume traded by NFTs recently topped 18 million ETH, with a total value exceeding $54 billion.

　　Furthermore, since the beginning of the year, the volume of NFT trading has increased by more than 220 percent.

　　As a result, more companies are jumping on the NFT bandwagon; for example, South Korean carmaker Hyundai Motor became the first to sell community-based non-fungible tokens.

　　As a reminder, WikiBit is ready to help you search the qualifications and reputation of projects in a bid to protect you from hidden dangers in this risky industry!

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