Binance, a cryptocurrency exchange, announced on Friday the introduction of a new exclusive platform for institutional investors and VIP customers to trade digital assets.
Binance, a cryptocurrency exchange, announced on Friday the introduction of a new exclusive platform for institutional investors and VIP customers to trade digital assets.
The new advanced platform, dubbed 'Binance Institutional,' offers specialized services to high-net-worth individuals and institutional investors such as asset managers, hedge funds, and family offices. The platform also provides asset management, a brokerage program, and algorithmic trading.
The commodity was announced by the exchange via a new Twitter social media account dedicated to 'Binance Institutional.' Binance stated in the tweet that the decision to introduce the new product is part of a “effort to strengthen its institutional offerings and services.”
While the Binance Institutional homepage is accessible via the company's main website, it is not visible to Binance.US users.
According to the Binance Institutional website, the product offers a variety of services such as advanced custody solutions, access to instant pricing, a suite of broker products, over-the-counter liquidity, algorithmic trading execution, and a liquidity program for traders in spot and futures markets.
Despite the current market downturn, Binance intends to continue expanding its operations with the launch of 'Binance Institutional.'
In contrast, several other cryptocurrency exchanges have lately announced major layoffs as the dubbed “crypto winter” continues. So far this month, nearly 1,700 crypto job losses have been revealed across all crypto trading platforms.
Binance CEO Changpeng Zhao (CZ) stated a week ago that, while the bear market is far from ended, now is an excellent opportunity for crypto enterprises to raise investments and attract more expertise.
Binance has remained optimistic despite the present difficult market conditions and continues to seek growth, including its most recent intentions to hire 2,000 additional employees and seek acquisition prospects.
CZ acknowledged on Friday that large companies, such as Binance, have a responsibility to assist industry members in surviving the current market conditions. He did, however, suggest that “poor” crypto ventures should be allowed to fail and should not be bailed out.
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