Ethereum outperforms Bitcoin with 20% gains as GameSquare launches a $100M ETH treasury and the Ethereum Foundation preps its zkEVM upgrade. Could $SUBBD,
Ethereum
Best ERC-20 Token to Buy as GameSquares $100M Ethereum Treasury Targets 14% Yields
Ethereum outperforms Bitcoin with 20% gains as GameSquare launches a $100M ETH treasury and the Ethereum Foundation preps its zkEVM upgrade. Could $SUBBD, $BEST, and $LINK be next?
Ethereum, the second-largest crypto by market cap, still often goes unnoticed. It doesn‘t help that Bitcoin’s price is 40 times higher; it‘s easy to overlook a $3K crypto when Bitcoin’s $121K giant dominates.
But percentage-wise, Ethereum actually outperformed Bitcoin over the past month. Bitcoin rose 16%, while Ethereum saw a 20% increase.
What‘s happening with Ethereum? There’s a sense of renewed momentum as some companies consider Ethereum as a potential crypto treasury reserve, while the Ethereum Foundation itself prepares for a major technical upgrade.
And with those improvements, these ERC-20 tokens could surge.
GameSquare: An Institutional-Grade DeFi Pivot
GameSquare, a gaming and tech company, is moving toward a crypto reserve strategy. However, they are taking a slightly different approach than (Micro)Strategy and Metaplanet; instead of building their treasury around Bitcoin, GameSquare is focusing on Ethereum.
The company just announced that it was issuing 8.42M shares at $0.95, raising $8M toward its broader $100M $ETH goal.
Why Ethereum? Because GameSquare seeks a treasury that is more than just a bank vault. It wants a treasury that produces passive income, which is achievable within the broader DeFi ecosystem.
According to the press release:
GameSquare‘s ETH-focused yield generation strategy is built on top of Dialectic’s proprietary platform Medici, which applies machine learning models, automated optimization, and multi-layered risk controls to generate best-in-class risk-adjusted returns. Targeted yields of 8-14% significantly exceed the current ETH staking benchmarks of 3-4%.
The strategy, built in partnership with Dialectic‘s Medici platform and Lucid Capital, seeks yield via algorithmic DeFi. The intent, according to CEO Justin Kenna, is to ’generate real, on‑chain yield while deepening our expertise in DeFi+3
And GameSquare isnt the only company making moves in Ethereum. Sharplink, which claims to be the largest publicly traded company with an Ethereum treasury, currently holds over 200K $ETH. All of it is allocated to $ETH staking and re-staking protocols. So far, the strategy has paid off in 322 ETH generated.
GameSquares stock spiked 60% on the announcement.
Ethereum Foundation: Privacy and Scalability Via zkEVM
At the same time, Ethereums core developers are developing a foundational upgrade: a Layer‑1 zkEVM that allows validators to use zero-knowledge (ZK) proofs instead of full re-execution. The upgrade is expected to bring significant improvements in throughput, cost, and privacy.
Set for a full rollout by end-2025, the plan includes a phased approach, beginning with optional zk-enabled clients and maturing into broad adoption.
Core performance benchmarks include generating proof in under 10 seconds, open-source implementations with proof sizes below 300 KiB, affordable hardware requirements, and low energy use, enabling ‘home proving’ by individual stakers.
Ambitious? Yes – but for the Ethereum Foundation, zkEVM is a critical part of their vision for Ethereum as the foundation of a decentralized society.
Three ERC-20 crypto presales could play key roles in that society: SUBBD Token, Best Wallet Token, and Chainlink.
SUBBD Token ($SUBBD) – Blockchain-Enabled Content Creation Platform with AI Toolsuite
Theres a hot market segment that no one talks about: the $85B content creation industry. Human creators attract thousands of fans to their content, but access is usually controlled by middlemen platforms.
The SUBBD platform and token ($SUBBD) empower both fans and content creators with more ways to connect and earn. $SUBBD holders benefit from:
Creators gain the ability to gatekeep their own content, restricting it to $SUBBD token holders, while fans can use $SUBBD to pay for custom creator requests and exclusive content.
The $SUBBD presale has pulled in nearly $800K so far; tokens are currently available for $0.055925. The roadmap includes a fully-developed suite of AI tools, from content management assistance to AI profile creation.
Dont miss the SUBBD Token presale.
Best Wallet Token ($BEST) – Utility Token for Leading Web3 Self-Custody Wallet
Best Wallet Token ($BEST) is the utility token for the Best Wallet app, a no-KYC, self-custody crypto wallet that serves as your gateway to the broader web3 world.
Use the Best Wallet App to buy, sell, and swap your crypto, and the $BEST token adds:
The $BEST presale also sets the stage for the steady growth of the broader ecosystem, including Best Card. $BEST has already brought in over $13.8M, with tokens currently priced at $0.025325.
The roadmap calls for Best Card shortly after the token launch, with a $BEST airdrop also expected at some point.
Visit the Best Wallet Token presale page.
Chainlink ($LINK) – Oracles to Connect the EVM with Everything
Chainlink is one of the leading crypto oracles, programs that connect and power core functions of the blockchain. Like Ethereum, Chainlink is interested in not only succeeding as a project, but also building the foundation for broader crypto success.
The seven areas of focus for Chainlink 2.0 include:
As a result, the $LINK token could continue to play a vital role for crypto writ large; a utility token for the broader ecosystem.
Why Treasuries, zkEVM Both Matter
Corporate confidence and treasury yields align in GameSquares aggressive ETH allocation.
Technological robustness is demonstrated by Ethereums zkEVM rollout, enhancing on‑chain performance and security.
Together, financial deployment and protocol improvements form a positive feedback loop that further strengthens Ethereums ecosystem vitality and helps explain why $ETH is finally on the move.
Disclaimer:
The views in this article only represent the author's personal views, and do not constitute investment advice on this platform. This platform does not guarantee the accuracy, completeness and timeliness of the information in the article, and will not be liable for any loss caused by the use of or reliance on the information in the article.
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