Justin Bieber Purchased a Bored Ape NFT for $1.3 Million; Here is How Much It Is Worth Today

This represents a staggering 99% decline from his initial investment. Even when compared to the broader crypto market news, the drawdown in the NFT sector has been significantly more severe than that of major cryptocurrencies like BTC or ETH.

Celebrity NFT Portfolios in 2026

Bieber isnt the only celebrity facing a “re-valuation” of his digital assets. The following table illustrates the peak vs. current estimates for major celebrity BAYC holders:

Note: Differences in loss percentages are often due to the rarity of the specific traits or the timing of the purchase.

Lessons from the NFT Bubble

The collapse of Bored Ape prices serves as a cautionary tale regarding liquidity and speculative assets. Unlike trading on major exchanges, where you can sell a token instantly, NFTs are illiquid. You need a specific buyer willing to pay your asking price for your specific token.

Furthermore, as reported by major financial outlets like Bloomberg, the shift toward “utility-based NFTs”—assets with actual function in gaming or identity—has left purely “profile picture” (PFP) projects struggling to regain their former glory.

Is there a Future for BAYC？

While the dollar value has dropped, Yuga Labs continues to develop the “Otherside” metaverse. However, for investors who entered during the 2022 frenzy, the road to “breaking even” appears nearly impossible. Most experts now categorize early NFT purchases as high-risk speculative plays rather than foundational investments.