Brazil’s Biggest Bank Backs Bold Bitcoin Bet in Latin America

A major institutional player is making waves in Latin America‘s crypto landscape. Itau BBA—the investment bank arm of Brazil’s largest financial conglomerate—is advising the launch of Oranje, a pioneering firm focused on Bitcoin accumulation as a core treasury strategy.

Oranje is spearheaded by industry veterans including Guilherme Gomes (ex-Swan Bitcoin) as CEO, Guilherme Ferreira (president of Bahema) as CFO, and support from prominent figures like Bitcoin advocate Fernando Ulrich and Josh Levine of Bridgewater.

According to the information the company is poised to become a trailblazer in institutional Bitcoin adoption across Latin America, where only 3% of institutions have exposure to BTC.

Bold Strategy with High-Yield Bitcoin Vision

With a bold strategy that includes a projected 45% yield on Bitcoin holdings and a first-year target of $210 million in BTC accumulation, Oranje intends to leverage Brazils ETF-friendly climate and tax benefits.

The firm is even exploring innovative debt issuance backed by Bitcoin—a move that could reshape treasury models across emerging markets.

If successful, Oranjes model could inspire similar institutional adoption across Latin America, accelerating what many see as an inevitable shift toward a Bitcoin-based corporate standard.

Kosta Gushterov

Reporter at Coindoo

Kosta has been a part of the team since 2021 and has solidified his position with a thirst for knowledge, incredible dedication to his work and a “detective-like” mindset. He not only covers a wide range of trending topics, he also creates reviews, PR articles and educational content. His work has also been referenced by other news outlets.