PSG Confirms Bitcoin Treasury Allocation, Calls It Move for Next Generation

Speaking at the Bitcoin Conference 2025, a Paris Saint-Germain (PSG) representative revealed that the world-renowned football club has allocated part of its fiat reserves into Bitcoin, positioning itself as one of the first elite sports institutions to do so.

The announcement came alongside bold remarks about PSG‘s identity as a forward-thinking brand. “More than 80% of our fan base is under 34, and we have over 550 million global supporters,” the club’s spokesperson noted. “We are the club of the new generation—just like Bitcoin represents the financial future.”

PSG, currently preparing to compete in the Champions League final this Saturday, first converted a portion of its treasury into Bitcoin last year. “We took part of our fiat reserves and allocated it to Bitcoin,” the representative confirmed. “And we still hold it on our books.”

The move aligns with a broader trend of corporations and institutions adopting Bitcoin as a long-term store of value. PSGs decision adds symbolic weight, bridging the worlds of global sport and digital finance in front of a young, tech-savvy audience.

“Bitcoin is about what comes next. So are we,” the PSG speaker concluded—drawing a parallel between financial decentralization and the clubs push toward innovation and fan engagement.

As Bitcoin adoption grows across corporate and cultural lines, PSGs strategic embrace of BTC may set a new benchmark for elite sports franchises worldwide.

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