Japanese Fashion Brand Announces Major Investment in Bitcoin

Bitcoin

Japanese Fashion Brand Announces Major Investment in Bitcoin

Once focused solely on clothing trends, Japanese fashion label ANAP is now turning heads for a different reason—its bold entry into the crypto world.

In a dramatic pivot, the company has invested 10 billion yen (roughly $70 million) into Bitcoin, signaling a broader embrace of digital assets within Japans corporate landscape.

The move wasn‘t a spontaneous splash. ANAP’s board approved the investment as part of a longer-term financial strategy, aimed at preserving value in an increasingly uncertain monetary environment. The company expressed confidence that Bitcoin is no longer just a speculative tool but a globally recognized asset—comparable in stature to gold or the US dollar. With the yen weakening and inflation weighing on traditional investments, ANAP sees Bitcoin as a store of value with room to grow.

This places ANAP in the company of MetaPlanet, another Japanese firm that‘s gone all-in on Bitcoin. MetaPlanet recently financed additional BTC acquisitions through zero-interest bonds, indicating that these moves aren’t isolated but may be part of a growing trend among Japanese businesses.

Globally, institutional interest in Bitcoin continues to expand. MicroStrategy, widely regarded as the trailblazer of corporate crypto accumulation, recently added over 3,400 BTC to its holdings. The company now controls more than half a million Bitcoins—an eye-watering $35 billion worth—purchased at an average of $67,556 per coin.

While corporations continue buying, Bitcoin traders are keeping a close watch on technical signals. After what appeared to be a fake move downward, the price broke higher, triggering bullish expectations.

One analyst, known as Titan of Crypto, pointed to short-term targets around $85,500 and $86,400, noting that another surge could follow if key levels hold. In a separate analysis, the same expert suggested that Bitcoins rebound might stretch far further—possibly even to $123,000—if the weekly 50 EMA remains intact.