World Liberty Financial Halts Trump Wallet Project, Eyes Potential $TRUMP Acquisition

World Liberty Financial has issued a cease-and-desist order to halt the unauthorized Trump wallet project, emphasizing the importance of brand protection and regulatory compliance in the crypto space.

• Eric and Donald Trump Jr. have publicly distanced the Trump Organization from the wallet initiative, clarifying their non-involvement and mitigating potential reputational risks.
• According to COINOTAG sources, WLFI is now focusing on acquiring a significant stake in the $TRUMP memecoin, signaling a strategic pivot towards long-term crypto investment.

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In a decisive action to safeguard its brand integrity and market stability, World Liberty Financial (WLFI) issued a cease-and-desist order targeting Fight Fight Fight LLC, the entity behind the Trump-branded crypto wallet initiative. The project, which was set to launch in collaboration with Magic Eden, aimed to integrate major cryptocurrencies such as Bitcoin (BTC) and Ethereum (ETH) into a wallet bearing the Trump name. However, concerns over unauthorized use of intellectual property and potential market confusion prompted WLFI to intervene. This move underscores the growing necessity for clear regulatory frameworks and corporate oversight in the rapidly evolving digital asset landscape.

Following WLFI‘s legal action, Eric and Donald Trump Jr. issued statements clarifying that the Trump Organization has no affiliation with the wallet project. This public disassociation is a critical step in mitigating reputational damage and legal exposure for the Trump brand. The incident highlights the complexities that arise when public figures’ likenesses are leveraged in crypto ventures without explicit authorization. Market participants reacted swiftly, with plans to trade BTC and ETH within the proposed wallet being suspended. Despite the projects cancellation, the $TRUMP memecoin continues to garner support, reflecting investor confidence in its potential independent of the halted wallet initiative.

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