Strategy ($MSTR) Falls 15% As Investors Brace For Earnings

Shares of Strategy dropped sharply Thursday, tumbling more than 15 % in heavy trading as markets reacted to deepening weakness in Bitcoin and ahead of the companys quarterly earnings report scheduled after the market close.

Analysts are pricing in a sizable post-earnings move for Strategy, with options markets implying a potential swing of roughly ±8.3% to 8.7% following the report.

The company‘s Q4 2025 earnings call is set for later today at 5 p.m. ET, with a livestream available on Bitcoin Magazine’s YouTube channel.

Its been a rough week for Strategy, tumbling from the $150 range to sub $110 per share.

The decline marked one of the largest single‑day moves for Bitcoin‑linked equity in recent months and reflected intensifying concerns among institutional and retail investors.

The slide came as Bitcoins price plunged toward new year-long lows, extending a broader crypto downturn that has erased significant gains since late 2024.

Strategy‘s dip corresponds with Bitcoin’s price crash

The Bitcoin sell‑off has imposed marked unrealized losses on Strategy‘s balance sheet, where crypto holdings account for the vast majority of the company’s assets.

At the time of writing, Bitcoin is trading near $66,000.

Investors and traders have been vocal on the internet this week about heightened uncertainty surrounding Strategy‘s earnings call, given that the company’s financial results will directly reflect Bitcoins price volatility under fair value accounting rules.

Market watchers noted that the fair‑value marking of the companys holdings could translate swings in BTC prices into sizeable swings in reported earnings for the quarter ending December 31, 2025.

The tension in MSTRs trading comes after a series of negative moves in BTC and related assets.

Bitcoin Magazine reported earlier this week that company shares had already sunk over 20 % in just five trading days as Bitcoins price headed toward $72,000 and broader crypto markets showed sustained weakness.

Now, bitcoin is fighting for the $65,000 level. Despite price dips, Chairman Michael Saylor has made it clear that Strategy wont be selling its Bitcoin — and in fact is doubling down on purchases even as the market dips, signaling his intent to keep accumulating more.

In his messaging, he‘s basically said he’s comfortable with holding and adding even on weakness, not cashing out when prices fall.