Tether Invests $150M in Gold.com to expand gold tokenization

Gold.com is a publicly listed online marketplace that sells gold and other precious metals, such as silver and platinum, to several markets, including the US.

“Gold has played a central role in preserving value for centuries, particularly during periods of monetary stress and geopolitical uncertainty,” said Tether CEO Paolo Ardoino. “Gold exposure is not a trade for Tether; it is a hedge and a long-term allocation to protect our user base and ourselves in a world that is becoming increasingly unstable.”

He added the companys investment in Gold.com “reflects a long-term belief that gold should be as accessible, transferable, and usable as modern digital money, without compromising on physical backing or ownership.”

Tether explores stablecoin payments for gold

Tether and Gold.com are also exploring options to enable customers to purchase physical gold with Tethers flagship stablecoin USDt (USDT) and its new stablecoin specifically for the US market, USAt (USAT), which it launched with crypto-native bank Anchorage Digital on Jan. 27.

Tethers expanded gold offerings come as gold rallied more than 80% over the past 12 months to $5,600 on Jan. 29, before cooling off to $4,800 at the time of writing.

The partnership comes after Tether announced earlier on Thursday that it made a $100 million equity investment in Anchorage, a move that helps boost adoption of the USAt stablecoin in the US market as the bank looks to go public next year.

Tether reported a profit of $10 billion in 2025, earned mostly through interest on US Treasury holdings backing its $185.6 billion USDt reserve.